episode 0003- how beef jerky thievery led to an 8-figure food brand with jason burke

Jason Burke wanted to be healthy, so he learned to cook. He also learned how to make healthy snacks, including beef jerky. When his friends started stealing it, he wondered if he was on to something.

Should he quit his 9 to 5 and become an entrepreneur full time, or was this just a hobby? Tune in to hear what he did next that led him to launching what would become an 8-figure food companies The New Primal and Noble Made.

Show Highlights:
1- Making healthy snacks and getting beef jerky stolen by his friends ultimately led to his million-dollar idea. (8:40)
2- When and why might a foodpreneur need a food scientist? (16:00)
3- Why is it important to get connected with the right people? (21:40)
4- What might the day-to-day look like in the beginning stages? (23:00)
5- Should I burn my bridges so that I have to make this work, or give myself the option of going back to a full-time job if it doesn’t work out? (27:00)
6- Hear how Jason believes billionaires are made. (33:45)
7- How the dichotomy of forecasting and business evolution shapes a business. (40:00)
8- Is it luck, or is it grind? (42:30)
9- Listener question: How can I enter the food space when it’s so competitive? (51:00)

Books Mentioned:
The Way of the Seal by Mark Divine

Visit The New Primal Amazon Store!

Follow us on Instagram: @witnessbusiness

Follow Jason on Instagram: @jasonmichaelburke and @thenewprimal and @noblemade

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