episode 0007- the rise of a fitness beverage empire with aaron hinde
In this episode, we dive into the journey of Aaron Hinde, one of the masterminds behind LIFEAID Beverage Co. We discuss the creation of world-renowned FitAid, as well as the various other products, where the ideas came from, and how he and his business partner were able to take those ideas to market. Despite facing setbacks and failures with several prior business ideas, Aaron's entrepreneurial spirit remained undeterred. Through perseverance and relentless determination, he took his passion for health and fitness and revolutionized the fitness-beverage industry.
From initial concept to the challenges of scaling and distribution, Aaron shares the highs and lows of building this company from the ground up. Along the way, listeners can gain insight into the mindset of a successful entrepreneur, learning valuable lessons about resilience, adaptability, and the power of believing in one's vision.
Show Highlights:
1- Aaron discusses prior business ventures and the inception of LIFEAID. (7:45)
2- Where did Aaron find the motivation and belief that they could make this happen? (14:15)
3- The early days, the turning point, and when to take the leap as an entrepreneur full time. (16:15)
4- Aaron gives his best marketing advice, including how to niche down. (23:20)
5- At what point did Aaron feel like they really had something here? (33:30)
6- What was your measure for success when you started? (38:25)
7- We discuss Aaron’s significant investment into the CrossFit community, where FitAid was really catching wind. (39:10)
8- Where can I hear more from Aaron and find his products? (42:35)
9- Listener question: With supply chain issues and disruptions during the pandemic, how did you make sure gyms and stores had enough in stock to sell? (46:30)
10- What are your revenues now? (50:20)
Books Mentioned:
The 80/20 Principle: The Secret to Achieving More with Less by Richard Koch
Influence, New and Expanded: The Psychology of Persuasion by Robert B Cialdini PhD
Visit the LIFEAID Amazon Store!
Follow us on Instagram: @witnessbusiness
Follow Aaron on Instagram: @aaronhinde and @fitaid
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