episode 0012- inventing baby socks that stay on with squid socks founders jessica and gabe miller

Gabe and Jessica Miller were on their honeymoon when they stumbled upon their big idea. With no babies yet themselves, they were able to draw upon their entrepreneurial spirit to found a company that would solve an ever-present problem amongst parents of newborns: socks don't stay on! With Squid Socks, this problem has been put to bed!

Tune in to hear the challenges Gabe and Jessica faced, the connections they made, what their Shark Tank appearance did for their business, and the advice they would give to aspiring entrepreneurs.

Show Highlights:
1- What were you doing at the time the idea sparked? (8:40)
2- How did you go about researching and creating a prototype? (10:00)
3- With no kids and a good 9-to-5, where did you find the motivation to work out the kinks of this product and get it to market? (13:45)
4- How Shark Tank helped the business, outside of just exposure. (18:30)
5- How much time passed between idea stage and first sale? (22:20)
6- Being kind vs. being demanding in entrepreneurship. (27:30)
7- If you’re going to start a business, be in it for the long haul! (33:00)
8- Where can we find more of you, and what else you are working on? (38:20)
9- Listener question: What is your advice for someone looking to break into the clothing space? (40:45)
10- Creating connections to aid your entrepreneurial journey. (45:50)
11- Use QuickBooks for your business! (50:45)

Books Mentioned:
Who Not How by Dan Sullivan

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