episode 0024- retooling the art of refueling with korey mcdavid
In a world full of people with busy lives who hardly have time to take care of themselves, convenience sells. Amazon allows you to shop without getting out of bed. DoorDash brings dinner to your doorstep. And now Juiced Fuel will fill up your vehicle's gas tank, and you don't even have to leave the house.
When Korey McDavid heard his wife complain about having to run to the gas station with young kids, he got to work on a solution. Now, at the push of a button on an app, a truck with a built-in refueling system can be sent to your home (or wherever your car / truck / boat is parked) to refuel your tank. Tune in to discover how he got this business off the ground, the marketing strategies that propelled his service into the spotlight, and the regulatory challenges he navigated to make this vision a reality. Hear the story behind this revolutionary service, and gain insights into the future of convenience in the fuel industry.
Show Highlights:
1- What is your background, and how did it ultimately lead to Juiced Fuel? (7:05)
2- What problems did you see in the market where you felt you could fill a gap? (14:15)
3- How does this business model work? (17:05)
4- How did you get the fuel station on your trucks? And the challenges of being in the commodity business. (20:05)
5- Were there any challenges or potential showstoppers along the way, and how did you overcome them? (24:10)
6- How do you market for a service that people probably don’t even know exists? (30:05)
7- Acting on an idea and figuring it out is more fun than dreaming about it. (33:10)
8- What are your aspirations for expanding and scaling? (37:45)
9- The trend of adding convenience in our culture and simplifying decision-making. (39:45)
10- What is your current customer base, and how many deliveries are you doing regularly? (46:05)
11- Korey discusses the possibility of fueling commercial vehicles like Amazon and FedEx. (49:55)
12- Where can we learn more about you and Juiced Fuel? (54:20)
13- Listener question: Is it better to start a business in an industry you understand, or one that you are passionate about? (55:30)
14- Korey discusses some of the regulation risks of being in the fuel business. (57:20)
Follow us on Instagram: @witnessbusiness
Follow Juiced Fuel on Instagram: @juicedfuel
Note: Some of the links above may be affiliate links, meaning we may earn a small commission if you click the link and make a purchase. This is no additional cost to you; it just helps us be able to run the best show possible. Thank you for your support!