episode 0035- from tech salesman to content creator: how to leverage social media to make money online with clark gary
Ever wonder what it's like to go viral on social media? Ever wonder what it's like to get PAID to go viral on social media? In this episode, Clark Gary removes the veil.
After beginning his career in tech sales, Clark started tinkering with creating content online, making videos of himself talking about whatever he was interested in at the time. The videos weren't great, but he was learning.
Once AI (artificial intelligence, but I think everyone knows what AI is by now...) hit the scene, he started making videos showcasing the uses of AI and what he was learning. His confidence improved, the videos got better, and some of them performed fairly well, getting hundreds of thousands (or even millions) of views. This ultimately led to hundreds of thousands of followers, and the offers started pouring in.
One thing led to another, and Clark quit his job to become a full time content creator. He had cracked the code to Internet virality, and now also helps others do the same.
Want to know what it takes to go viral online? Or maybe you're just curious what life as a full time content creator is like? Have a listen to this hour with Clark, we cover it all!
Show Highlights:
1- What has Clark been up to over the last 5 years, and how did it turn into becoming a full time content creator? (8:05)
2- Is there a formula for going viral on social media? (11:20)
3- Clark discusses how this wasn’t a skillset of his previously, until he decided to make it a skillset after exploring side hustle opportunities. (18:05)
4- Clark reveals when he took this full time and how much money he has made in the last 12 months. (23:00)
5- We discuss the challenges encountered along the way, including imposter syndrome. (24:10)
6- Clark gives his opinion on people claiming to make millions of dollars on social media. (28:00)
7- Having high quality free content as a marketing tool to get more sales. (34:00)
8- What are all of the ways you monetize being a digital creator? (36:00)
9- We discuss how to negotiate pricing for videos. (44:25)
10- Clark gives his advice for someone interested in being a digital creator but has no idea how to start. (51:15)
11- Listener question: We give clark a rapid-fire series of questions related to being a digital creator. (55:45)
Books Mentioned:
Steal Like an Artist: 10 Things Nobody Told You About Being Creative by Austin Kleon
Follow us on Instagram: @witnessbusiness
Follow Clark on Instagram: @theclarkgary
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