episode 0049- rooted in resilience: how multiple failures led to a fruitful startup with the american fig company founder chad sisco

Chad has always been the type of guy who is unsatisfied working for someone else. So he got off the couch and put some business ideas to the test. A coffee business... fail. A hydration pill... fail. And finally, needing to make something work, his wife said, "Why don't you try selling some of those fig cuttings you're so passionate about?" So he put some on Facebook Marketplace, and the rest is history.

Now years later, The American Fig Company is crushing it. Helping customers plant their first fruiting trees, and providing education via a plethora of free resources, Chad's passion transformed into a thriving business. Tune in for the full story, and learn how you can turn your passion into profits!

Show Highlights:
1- What is your “why”? (6:10)
2- What is the American Fig Company, and how did it start? (8:25)
3- What exactly is a “cutting”? (15:35)
4- We discuss issues with maintaining inventory, supply chain, and vertical integration. (17:40)
5- Where did you obtain your depth of plant knowledge such that you can provide customers with education as part of the business model? (23:35)
6- What did you learn from prior business experience that you could roll into your current business? (28:10)
7- We discuss revenues and company growth, getting recurring customers, and building an email list by giving away quality free content. (34:15)
8- We discuss the notion of adding value to people’s lives over trying to get rich, and also dealing with difficult customers. (39:45)
9- Where can listeners learn more about Chad and the American Fig Company? (45:00)
10- Listener question: What is your advice for someone who has a passion for something but isn’t sure if there is a market for it? (46:00)

Books Mentioned:
Rich Dad Poor Dad by Robert Kiyosaki

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Follow Chad on Instagram: @the_american_fig_company

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