episode 0021- using ai to make your business more efficient with david chang

David Chang started Savvy Works, a digital advertising company, in 2017. As AI began to re-shape the digital world a few years later, David had two options. 1) Keep his head down and pray AI doesn't put him out of business, or 2) Adapt, and find ways to utilize AI to make his business even better. He opted for option 2.

Now, Savvy Works is on its way to becoming a fully-automated advertising machine. How did he build it, and how exactly does Savvy Works serve its customers? What is AI, and how does David use it to make his business better and more efficient? Tune in to get the full scoop!

Show Highlights:
1- What is David’s background, and how did it ultimately lead to the creation of Savvy Works? And what is Savvy Works? (7:40)
2- What is AI? (12:15)
3- How did you run your business pre-AI, before it became such a buzz word? (17:05)
4- How much did you have to rely on other people to get AI integrated into your business? (23:45)
5- What were the friction points of developing Savvy, and converting from a production company to a software and ad tech company? (25:30)
6- How do you get your company’s name out there? (27:30)
7- How do you balance tweaking what you have vs. marketing what you have? (30:55)
8- What is your day-to-day like as an entrepreneur? (36:40)
9- David discusses the importance of passion. (40:15)
10- Do you see a path forward where full automation is possible? (43:40)
11- David walks through the ways Savvy Works clients utilize their services. (46:50)
12- How to make an unscalable business component (content creation) potentially scalable. (51:00)
13- Where to find and learn more about David and Savvy Works. (54:00)
14- How is business going today for Savvy? (55:10)
15- Listener question: What mistakes have you made along the way, and how were you able to recover and grow from them? (56:20)

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