episode 0022- double the shower, double the power: from amazon to shark tank with brett skaloud and jeff feiereisen
Whether you're a fan of entrepreneurial stories or just love clever inventions, this episode is sure to inspire and entertain. Brett and Jeff became friends while working at Amazon together. When they found themselves inspired to go out on their own, they decided to give it a shot together. But what would they do?
On a "think week" getaway that included brainstorming product ideas and multiple trips to the hardware store, the tandem shower by Boona was born. Boona's tandem shower allows two individuals to shower together under two shower heads, without having to spend thousands of dollars in bathroom renovations and plumbing costs. Amazing concept, right? But how did this dynamic duo go from working for Amazon together, to inventing a shower head together, to now selling their product on Amazon and landing an appearance on ABC's Shark Tank? And what challenges did they face along the way? Tune in and hear for yourself!
Show Highlights:
1- What are your backgrounds, and how did the idea for the tandem shower come about? (9:00)
2- We discuss the getaway where the idea for the tandem shower was born. (13:20)
3- What steps did you take to get the idea out of your head? (14:20)
4- Running Facebook ads without a product to showcase in the ad itself. (19:25)
5- The process of digging into fluid dynamics, and how it influenced the product development. (23:05)
6- Brett discusses reverse engineering shower heads, and the many trips to the hardware store. (24:20)
7- When was the moment you knew you were onto something? (25:50)
8- What are the biggest lessons learned during the startup process? (29:30)
9- How do you get legal documents like an NDA and/or a patent? (31:55)
10- How did you come up with a product price? And Jeff discusses the $50 tomato he once purchased. (38:20)
11- How long did it take to ultimately get the product to market? (43:45)
12- How did you secure manufacturing? (47:30)
13- How did you land a spot on Shark Tank, and what was the impact on your business? (51:35)
14- Where can we learn more about Boona? (1:00:15)
15- Listener question: Who are your business inspirations? (1:02:00)
Visit the Boona Amazon Store!
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Follow Boona on Instagram: @tandemshower
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