episode 0028- the whole30 revolution: how a diet transformed into a movement and a business with melissa urban
In this episode, we sit down with Melissa Urban, the visionary and co-founder of the Whole30 diet, to explore the journey behind one of the most influential health movements of our time. Melissa shares the story of how a personal experiment turned into a global wellness phenomenon. We dive into the challenges she faced in the early days, the pivotal moments that helped transform Whole30 into a thriving business, and the changes she has made along the way.
Tune in to hear Melissa's insights on building a brand that resonates, fostering a supportive community, and remaining true to your mission in the ever-evolving world of health and wellness. And don't forget to check out the latest edition of her book: The New Whole30!
Show Highlights:
1- What was the initial idea that ultimately turned into Whole30, and what sparked that idea? (9:00)
2- How did you decide what foods would be “Whole30 Approved”? (12:15)
3- Melissa discusses the concept of (and reasoning for) an elimination diet. (18:30)
4- Why 30 days? Melissa gives us insights into the research behind breaking bad habits. (20:35)
5- How do you feel about doing the Whole30 diet for longer than 30 days? (22:15)
6- What foods did you find yourself craving during your first Whole30? (24:00)
7- Melissa discusses how she monetized a diet, including books, seminars, and licensing, and also how she gave everything away for free for quite some time. (29:00)
8- Melissa discusses the need for a trademark attorney for her business. (35:00)
9- What were the steps between the initial blog posts that gained traction, and the success that you see today? (36:15)
10- Melissa reiterates the importance of having a good team, and hiring people smarter than yourself. (40:25)
11- We talk about imposter syndrome, and entering into an industry without a background in that industry. (41:40)
12- Are you seeking out Whole30 products to license, and/or are companies cutting ingredients as they look to become Whole30-compliant? (45:00)
13- The turning point for Whole30, when Melissa went full-time with Whole30, and what her day-to-day looks like now. (48:30)
14- Why the need for a “New Whole30” and the new book release? (51:45)
15- Listener question: We run through a rapid-fire list of questions from listeners. (53:40)
Check out the latest from Melissa: The New Whole30
Check out Melissa’s entire Amazon bookstore!
Follow us on Instagram: @witnessbusiness
Follow Melissa on Instagram: @melissau
Follow Whole30 on Instagram: @whole30
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