episode 0029- the buzz behind the buzz-free beer that is taking the country by storm with joe chura

What started in Joe's garage in 2022 to curb his beer craving has since exploded across the country in just a couple of years. Go Brewing is now in retail stores all over the country, has won prestigious awards in the beer space, and has gained tens of thousands of customers.

But Joe isn't a brewer, so how could he possibly create a successful beer company? Tune in to hear the full story, which outlines the importance of passion, the assistance of capital and investors, and the ability to work harder than anyone else.

Show Highlights:
1- Joe describes what exactly he does for a living. (6:40)
2- We discuss Joe’s background that led to entrepreneurship and non-alcoholic beer. (7:40)
3- Joe talks about the fulfilling parts of his entrepreneurial ventures. (12:40)
4- We recap Joe’s experience with “75 Hard” and how Go Brewing was born. (16:00)
5- What were the next steps to get past the idea stage? (20:40)
6- Joe recalls the process of hiring a brewer. (24:15)
7- Why the number one most important part of entrepreneurship is product quality. (26:00)
8- How did you explode so fast, and how much does money help you to scale quickly? (32:45)
9- Joe walks us through building a community that gives people a place to stay sober. (38:30)
10- Marketing to people pursuing sobriety vs. people who just want to drink less alcohol. (43:15)
11- We discuss choosing your avatar when building a business. (47:15)
12- Joe dives into profit margins, what it’s like running a business that isn’t profitable, and how someone could build a business without spending a ton of money. (51:55)
13- We talk about building a business around what you love. (1:01:00)
14- What is the biggest challenge you’ve had to overcome with Go Brewing? (1:02:10)
15- The “eat me if you wish” parable that helped Joe with mental health within entrepreneurship. (1:05:30)
16- Where to find more about Joe and Go Brewing, and where to buy the product. (1:07:10)
17- Listener question: Is entrepreneurship actually better than working a 9-to-5? (1:08:50)
18- What does your day-to-day look like today? (1:13:50)

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Follow Go Brewing on Instagram: @gobrewing

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