episode 0039- creating a viral card game: not as easy as it sounds with that sound game co-founder cam jasson
If anything positive came out of the pandemic, we've heard numerous times how it afforded some of us time that we didn't otherwise have. And that time was used to breathe, think, and create. Such is the case for That Sound Game founders Cam and Nat. What started as a lighthearted game of Cranium [a few drinks later] turned into a whole new invention.
That Sound Game prompts players to make sounds with nothing but their mouths, and teammates have to guess that sound. It's a clever and wildly entertaining party game. But how did this happen? How did Nat and Cam get past idea stage, turn the game into something more than just slips of paper in jam jars, go viral on social media, and bring in millions of dollars in their first year without knowing the first thing about game creation? In this interview, Cam removes the veil and gives us all the dirty details.
Show Highlights:
1- Cam tells us about her background in construction, and how living in Melbourne during the pandemic ultimately led to That Sound Game. (9:45)
2- How did you and Nat put legs to the game once you got the idea? (14:00)
3- How did this turn into the physical product that it is today, practically speaking? (17:05)
4- Cam tells us how much time and money was invested to get this game off the ground, including paying for influencers. (21:15)
5- Cam shares revenues over the last couple of years since launching, and what countries they are currently selling in. (23:40)
6- We discuss how to get into fulfillment centers across the world, and how Amazon FBA works. (25:20)
7- Cam gives us the reasons for (and process of) translating the game into other languages. (29:45)
8- We discuss how the game went viral on social media. (35:50)
9- When do you need to bring in professionals like lawyers and accountants to help run your business? (40:55)
10- What was the feeling when the idea that started in your head blew up and made millions, and also when you quit your job and went full time? (44:05)
11- Where can we find the game and learn more about Cam and Nat? (48:00)
12- Listener question: How do you find the right mentor? (50:20)
Visit the That Sound Game Amazon Store!
Follow us on Instagram: @witnessbusiness
Follow That Sound Game on Instagram: @thatsoundgame
Note: Some of the links above are affiliate links, meaning we may earn a small commission if you click the link and make a purchase. This is no additional cost to you; it just helps us be able to run the best show possible. Thank you for your support!