episode 0040- building blue collar wealth and redefining success with ken rusk
In this episode, we sit down with Ken Rusk, author of Blue Collar Cash, to explore how he built his empire from a blue-collar background and why he believes financial freedom and happiness are within anyone's reach. Ken shares his journey from ditch-digging to becoming a successful entrepreneur and mentor, offering practical steps for achieving prosperity without a college degree.
We discuss the value of skilled trades, the mindset shifts needed for success, and how to create a life you love by following unconventional paths. Whether you're an aspiring entrepreneur or someone rethinking your career, this episode is packed with inspiration and actionable advice.
Show Highlights:
1- Ken walks through his background from ditch digging to his journey and mindset into entrepreneurship. (5:45)
2- We discuss doing self analysis and pulling out entrepreneurial characteristics. (10:55)
3- Being proactive vs. reactive to overcome fear or feeling of unreadiness to step into the unknown and get what you want out of life. (13:25)
4- The Today vs. Someday Club. (20:25)
5- We discuss the challenges and lessons learned along the way to building a business and authoring a book, including Ken’s daughter’s cancer diagnosis. (25:50)
6- How do you make it happen when you lack the fire or the “why” to make it happen, even though, deep down, you really do want it? (30:45)
7- Ken makes a strong case for blue collar work for both pay and happiness. (38:50)
8- Where can we learn more about Ken? (55:15)
9- Listener question: Should I pursue something I’m good at, something I love, or something that makes a lot of money? (58:05)
Check out Ken’s book Blue Collar Cash!
Follow us on Instagram: @witnessbusiness
Follow Ken on Instagram: @kenruskofficial
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