episode 0041- the six figure content creator proving age is just a number with caleb gerstein

Who says you can't make good money without a college degree? Who said you can't make good money while attending college? We sit down with college freshman Caleb Gerstein in this episode to discuss how he has earned $200K from content creation at the age of 18. And we learn that you don't need a million Instagram or TikTok followers to be successful online.

With some grit and determination, and perhaps a little charisma, Caleb learned how to purchase small TikTok accounts, use them to sell other people's products on TikTok Shop, and earn a commission on those products. We discuss all things content creation, including how to get over the embarrassment of posting videos of yourself online, the value of consistency over the long term, and letting your "why" drive you.

Show Highlights:
1- What exactly does Caleb do for a living, and how is it different from being an influencer? (9:10)
2- Caleb explains why he decided to become a content creator at 17 years old, and the value of long-term consistency. (16:15)
3- We discuss Caleb’s challenge to make $150K in 90 days. (20:50)
4- Caleb talks about balancing quantity and quality of content, and what a typical day looks like for him. (24:15)
5- To what does Caleb credit his “virality”? (26:25)
6- How does Caleb make sure he’s being authentic when selling? (29:20)
7- How Caleb was able to secure partnerships with different brands. (34:00)
8- What kind of accounts is Caleb using to promote these brands? (37:55)
9- How much does it cost to run a content creation brand/company, how much does Caleb make, and what is he projecting to make in the future? (40:50)
10- What’s stopping other people from doing this? (44:35)
11- Where can we learn more about Caleb? (47:00)
12- Listener question: What is your advice for a young listener who doesn’t know where to start in the world of business? (50:25)

Follow us on Instagram: @witnessbusiness
Follow Caleb on Instagram: @calebgerstein

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