episode 0054- the stay-at-home mom making 6 figures selling refrigerator magnets with heart printed founder alesia klimau

Alesia didn't have a terrible job. She worked in IT and was fairly successful, but she always had that entrepreneurial bug. So she dropped the 9-to-5 and began selling refrigerator magnets that resemble an Instagram feed. Customers send her photos, and she turns them into magnets... It's a very simple business model. And years of hard work and consistency have led to over 1 million Instagram followers, half a million in annual revenue, and a level of freedom that many of us dream of.

Tune in to hear about how she got the idea, how she built it to what it is today, and gain insights into growing slow and trusting the process.

Show Highlights:
1- How did Alesia get the idea for this photo magnet business? (6:45)
2- We discuss the changing Instagram algorithm, and how it initially put Alesia out of business. (11:20)
3- How, when, and why Alesia revived the business. (14:20)
4- We discuss the initial investment, costs, and profit margins at the start. (21:45)
5- We discuss the customer experience, and how Alesia ensures a high quality product. (26:30)
6- How did Alesia get a system built to make the process so efficient? (32:45)
7- We discuss how Alesia paved the way for other businesses like this, if she had any issues with copycats, and how her social media page was born. (34:45)
8- We discuss social media virality. (44:20)
9- Where can we learn more about and/or buy from Alesia? (53:15)
10- Listener question: What is your advice for someone who is “comfortable” at their 9-to-5 but knows there is more and wants to potentially start a side hustle? (54:10)

Follow us on Instagram: @witnessbusiness
Follow Alesia on Instagram: @heartprinted

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